CRRC Armenia

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Media Consumption Study 2017


 Project Title Media Consumption Study 2017   
 Country Armenia
 Funder UNICEF
 Dates November 2017 – February 2018 



Project Description

The study is to elicit what patterns exist in media consumption in Armenia; what are the media (mass, social and new media) that the audience reaches the best or the most. Research purpose is to reveal preferences and levels of media consumption.

 

Methodology

The proposed study has an explanatory sequential mixed methods research design as presented below:


1.Exploration of previous research and findings,
2.Quantitative research – HH survey with the target group,
3.Qualitative research – analysis of qualitative aspects of media use, in-depth Interviews with the  
   target group representatives,
4.Interpretation of how qualitative data explains quantitative results and final analysis

Outputs
  • Inception Report
  • Field Report
  • Draft Report
  • Final Report
  • Research Tools


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